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Real Rewards for Real People



One Card, All Access

Play Locally. Redeem Nationally.

Being a True Rewards member gives you insider access to the best of Golden Entertainment at our 130+ locations that offer world-class experiences at a premium value.

With True Rewards, you can earn and redeem points at any of our properties all with one card.

And you won’t have to deal with any of that fine print nonsense and confusing language that comes with other rewards programs.

Check your points, tier status and more at any time when you activate your account online.

Our Properties

Get Rewarded

Whether you’re on Las Vegas boulevard, at your neighborhood tavern or making a grocery run, you can earn points on your True Rewards card by dining or playing at any of our locations in Nevada or Maryland. Redeem your points where you earn them or visit our casino, taverns or participating supermarkets to redeem.

Find a Location >

Rocky Gap
Colorado Belle
Arizona Charlie's
Gold Town
SG Bar
Sierra Gold
Sean Patrick's


Earn & Redeem

True Rewards Benefits

The more you enjoy the real entertainment offered at our resorts, casinos, taverns and participating supermarkets, the more points you'll earn and benefits you’ll receive. But whether you’re True, Loyal, Solid, Legit or Epic, you’re always Golden.


Tier Descriptions

Property-specific benefits are available at each casino True Rewards Center or each participating neighborhood tavern or supermarket.


Rewards Tiers

Tier Evaluation: Local - 6 months | Non-Local - 12 months

Tier Earning Periods: Local - January-June & July-December | Non-Local - January-December

Earn Points

Redeem Points

Earn True Rewards points doing the things you enjoy most. Yeah, it’s really that easy.

These are your points – you’ve earned ’em. Now, redeem YOUR POINTS, YOUR WAY, doing what you love most.


Whether you prefer the rush of a slot machine, cleaning up with a fierce poker face or successfully spelling “BINGO,” you get to earn points your way at any of our resorts, casinos, taverns and participating supermarkets.

Slot/Video Reel/Video Keno$1 = 1 point
Video Poker/Multigame$2 = 1 point
Full Pay Video Poker$4-$8=1 point
Based on type of machine
Table GamesEarn points based on the type of table game, average bet and amount of time played
Bingo$2 buy-in = 3 points
Live Keno$1 buy-in = 8 points

Redeem YOUR POINTS, YOUR WAY at any of our eight casinos located in Nevada and Maryland, our 60+ neighborhood taverns in Nevada or our 60+ participating grocery stores in Nevada.

Casino500 points = $1 Free Play*
Tavern/Supermarket1,000 points = $1 Free Play

*Rocky Gap Casino 1,000 points = $1 FREE PLAY


Enjoy Perks From Our Partners

We think it’s time for you to get the most out of your rewards program. That’s why we've established partnerships with local, regional and national brands you love, so you can earn rewards and gain access to exclusive benefits and offers.

smiths - Grocery Gift Card Redemption
Smith's Food & Drug Stores

Grocery Gift Card Redemption

As a True Rewards member, you will have the opportunity to use your points and redeem earned points for grocery gift cards in participating Smith’s supermarkets in the Las Vegas Valley.

albertsons - Grocery Gift Card Redemption

Grocery Gift Card Redemption

As a True Rewards member, you will have the opportunity to use your points and redeem earned points for grocery gift cards in participating Albertsons supermarkets in the Las Vegas Valley.

lyft - Tiered Ride Share Credits

Tiered Ride Share Credits

As a True Rewards member, you’ll will periodically (dependent on tier) be awarded ride credits to be used exclusively through Lyft ride sharing services.

advantage - Discounts on Car Rentals
Advantage Rent A Car

Discounts on Car Rentals

As a True Rewards member, you can show your card for up to 20% off discounts on car rentals.

Become A Member

Ready To Become A True Rewards Member?

New Member

Sign up at a location near you

  • Sign up at a rewards center at any of our Golden Entertainment locations. Must be 21+ with valid government-issued ID.

Find a Location >

Current Card Holders

Make the Switch

  • If you are already a member of ace | PLAY, Golden Rewards, Beer & Bites, Checkout Rewards, Gold Mine or Rocky Gap Rewards program, it’s time to make the switch to True Rewards.
  • Get your new True Rewards card at a rewards center within any Golden Entertainment property. Just bring your valid government-issued ID and current rewards card.
  • Any existing points you have on your current card will carry over for a one-to-one transfer.

Find a Location >

Activate Your Online Account

Activate or sign into your account

  • Activate your account and enter your True Rewards number and PIN to get started.
  • Once you activate your account, you have unlocked your personalized web portal where you can check your points, tier status, offers and account details at any time.

Activate Your Account >
Sign In >


Still have questions about True Rewards?

We’ve got answers
  • I already have an ace | PLAY, Golden Rewards, Beer & Bites, Checkout Rewards, Gold Mine or Rocky Gap rewards card. Do I need to become a True Rewards member?

    Yes. At the time your favorite location goes live with True Rewards, your current card will no longer work. You will receive correspondence as your location goes live. To become a True Rewards member, visit any Golden Entertainment location to make the switch as soon as your preferred destination goes live with True Rewards. Find a location

  • What are tier points and how do I earn them?

    Tier points are BASE points earned which are used to determine your tier level (True, Loyal, Solid, Legit or Epic). Base points do not include multiplied points or adjusted points. You can earn points when you play or dine at any Golden Entertainment location.  Select casino bars and restaurants apply.

  • At which Golden Entertainment locations can I earn and redeem True Rewards points?

    True Rewards points can be earned and redeemed at any Golden Entertainment casino, tavern or participating grocery store. See the full list of Golden Entertainment locations here.

  • How do I achieve the next tier?

    You'll advance through the tiers by earning base points during a 6-month calendar (Jan-Jun, Jul-Dec) cycle for locals and 12-month calendar (Jan-Dec) cycle for non-locals that starts the day you’re assigned a tier level. Once you achieve a certain tier level, it will remain valid for the remainder of your respective (local or non-local) earning period and the following earning period. 

    You can sign in to your personalized web portal at any time to track tier status.

  • Do my points ever expire?

    Points will expire after 13 months of inactivity.

  • Where and how can I spend my points?

    True Rewards points can be earned and redeemed at any Golden Entertainment property, and on select True Rewards partners products and services.  Select restaurants at casinos do not apply.

  • How do I earn points for purchases at bars and restaurants?

    Keep your card handy to show at the time of a transaction, your server or other Golden Entertainment team member will swipe your True Rewards card at time of transaction.

Unlock the True Value

Get More From Your Rewards

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